project type: logo & packaging / feb 2025
OneZero is a conceptual brand that sells canned sparkling protein beverages with 22 grams of protein per can.
keywords:
modern
premium
fresh
innovative
programs used:
adobe illustrator
adobe photoshop
my creative process for the project began with creating a mood board and doing some typeface exploration.
then came my sketches. the concepts i gravitated towards were the dotted logo and the graffiti-style logo. i felt like those represented “fresh” & “innovative” best.
i started with the graffiti-style bubble letters but ended up choosing the dotted logo. it fit the brand name better & overall brand identity.
now, let’s see the finished product!
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this project pushed my creative boundaries, allowing me to develop a logo that authentically captures the brand’s name and essence.
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the most difficult part of this project was the layout of the design. wasn’t sure on whether i should go with a vertical or horizontal design, so i tried both. i ended up loving how the logo looked vertically.
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i learned how to design a cohesive layout that could be easily adapted for different flavors. throughout the process, i also gained experience in pivoting between design directions—refining and building on strong concepts while letting go of those that i felt did not serve the project.