project type: brand identity / jan. 2025

bélmont is a conceptual french mayonnaise brand inspired by the rich flavors of french cooking. made with top-quality ingredients and designed for today’s tastes, bélmont has a smooth, creamy texture that enhances any taste.

programs used:

adobe illustrator

adobe photoshop

keywords:

rich

french

gourmet

premium

my creative process for the project began with creating a mood board and doing some typeface exploration.

next came my sketches. during this process, i’m trying to get a feel for which concepts work and which do not.

for my font pairing, i chose an elegant serif font to pair with a simple sans serif font. they pair to provide a royal, luxurious look.

the gold and silver represent wealth, while the red and blue reflect the colors of the french flag. at first glance, consumers can associate the brand’s color palette with both meaning and identity.

now for the final results…

  • this project helped me understand high-end food branding better, especially how storytelling, typography, and packaging shape perception.

  • standing out in a crowded market is challenging. it took multiple iterations to refine the visual identity, establish the right tone, and ensure a perfect balance between style and practicality.

  • the final identity captured french elegance with a simple yet refined logo, premium packaging, and a brand voice that felt natural. this project showed me how important research, iteration, and flexibility are in branding.

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