nova is a concept mocktail brand that reimagines non-alcoholic drinks as something exciting and vibrant. it offers bold, refreshing flavors designed for any occasion—whether it’s a celebration, a casual get-together, or a quiet night at home.
project type: logo & packaging / feb. 2025
programs used:
adobe illustrator
adobe photoshop
keywords:
bold
modern
trendy
sophisticated
my creative process for the project began with creating a mood board and doing some typeface exploration.
i quickly began exploring logo concepts through initial sketches, envisioning the “v” in nova as a martini glass, signified with either olives or a lemon wedge to reflect the brand’s playful, mocktail-inspired identity.
for my font pairing, i chose a sophisticated, modern sans-serif font paired with an easily readable sans-serif body font. the “v” using the hwt mardell font works with the logo ideas i had come up with perfectly.
now for the final results…
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i learned how to translate a brand’s personality into visual elements that feel both intentional and memorable. creating a logo that captures nova’s bold, playful energy while staying clean and modern required thoughtful balance.
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one challenge was finding a way to represent mocktails without relying on overused clichés or making the design feel juvenile. refining the logo concept—especially the “v” as a martini glass—took multiple iterations to feel both clever and clear.
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the final design communicates nova’s identity with confidence and originality. through this project, i strengthened my ability to develop visual systems that are consistent across logo, packaging, and brand tone.